WATCH: Lana Del Rey's Full 'Ultraviolence' Video

We're somewhat obsessed with Lana Del Rey at the moment, like really enchanted with her. Is it her haunting, melancholic voice? Even more sombre (read: dark) videos? Or just the way she appears to have changed her whole vocal delivery and accent since her last album (wtf Lana?), who knows, but one thing's for certain her new video for 'Ultraviolence' is a cracker.

WHY DID LANA CHANGE HER NAME?

Lana plays a sad bride, decked out in vintage lace who walks down the longest aisle EVER only to be met by an inked up hotty no one at the alter. Poor Lana, she really can't catch a break in her music videos, can she?

But the most interesting fact about this whole video? It was entirely shot using an iPhone! Yep, so if the soft focus, grainy lighting looks familiar, that's why.

HAVE YOU WATCHED HER MYSTICAL MINI FILM?

"Is all that we see or seem but a dream within a dream?". Lana Del Rey is pretty profound on her Instagram...